Our Blogs

The Skincare Ingredient Women Over 45 Are Turning To for Firmer-Looking Skin: As Featured in The Australian Women's Weekly

The Australian Women's Weekly covered the skincare ingredient women over 45 are turning to for firmer-looking skin: apple stem cells. Here is what they actually do, why skin changes the way it does...

The Apple Stem Cell Cream Quietly Resetting the Look of Tired, Changing Skin: As Featured in The Australian Women's Weekly

The Australian Women's Weekly called it the cream quietly resetting tired, changing skin. Char shares why she built the Apple Stem Cell Cream to address cellular fatigue, what Maddy Wilson noticed ...

The Before and Afters Are In: The Australian Women's Weekly Put Vixin to the Real Test

The Australian Women's Weekly put our three-step routine to the most honest test we have seen: two real women, two very different skin concerns, 28 days, and nothing filtered. The before and afters...

Two Skin Types. One Routine. The Australian Women's Weekly Is Tracking It All Live.

Two testers, two very different skin concerns, one identical three-step Vixin routine. The Australian Women's Weekly is tracking the full 28-day journey live, with honest weekly updates from both J...

Marie Claire Asked Australia's Top Dermatologists To Build The Perfect Skincare Routine. Our Goji Serum Made The Cut.

Marie Claire Australia went to the dermatologists, not the influencers, to build the definitive skincare routine for every skin type. Our Goji Glow Booster Serum earned a spot in the expert-recomme...

The $60 Cream That Stopped the Sandpaper Feeling: As Featured in The Australian Women's Weekly

The Australian Women's Weekly called it the cream that stopped their face feeling like sandpaper every morning. Here is why our Apple Stem Cell Cream is the winter skin swap so many women are makin...

“It healed me”: How building an Australian skincare brand helped Charmaine Caldwell heal from trauma

This month I sat down with The Australian Women's Weekly and shared parts of my story I have carried quietly for a long time. Here is why it felt like the right time, and why I hope it reaches some...

The Peptide Problem: Why Not All "Anti-Ageing" Peptides Are Created Equal

Peptides are one of the most powerful ingredients in modern skincare, but a shadow market of unverified, untested products is putting people at real risk. Here is what you need to know before you buy.

Beef Tallow for Skin: TikTok's Weirdest Trend vs. What Actually Works

Beef tallow is the latest skincare trend taking over TikTok, but is it actually good for your skin? We dig into the science, the risks, and why certified Australian Made plant-based skincare delive...

The menopausal skin advice that is actually wrong and what to do instead

The Biggest Beauty Editors In Australia Are Finally Talking About Smarter Menopausal Skincare And We Could Not Be Prouder There is something incredibly validating happening right now in the beauty ...