It was the quote from American Poet Maya Angelou that became the inspiration when media executive, mother and entrepreneur Charmaine Maree Caldwell made it her mission to create the best, ALL IN ONE, fuss free and affordable skin care product that made people feel good. After turning 40, she knew the time consuming demands of woman and men meant that we often sacrificed our personal needs due to lack of time, mother/father guilt and complicated skin care regimes. So Charmaine went about creating and formulating the most effective active ingredients that actually work, that simplify your skin care, is ethically sourced, packaged beautifully while still remaining affordable.
With a 25+ year career in media, she knew the market was being flooded with unnecessary alternatives that cost a fortune yet didn’t hold up their bold marketing claims. She wanted to create the solution that filled the open gap for an ALL IN ONE face cream that was as multi-taking and as independent as she was without complicating her beauty regime.