In a world saturated with skincare brands driven by profit over CARING FOR YOUR SKIN, Vixin was inspired from a fierce determination to revolutionize the quality and trust of what we put on our face everyday. Founder and Product Developer Charmaine Caldwell dared to look beyond the glossy facade of big pharma skincare during her former career in media. Witnessing the 'close enough to legal' loopholes, the deceitful shortcuts in ingredient sourcing, and the misleading advertising gimmicks, she knew we were spending unnecessary amounts of money for multiple products we don’t need. It was time to create an alternative to the industry's profit-driven motives and create a brand that prioritizes genuine care for all tones of skin.
In the initial product development stages of Vixin, Charmaine was determined not to succumb to the shortcuts that has become the deceitful norm. Vixin wasn't just formulated; it was meticulously prototyped through a rigorous, costly process to ensure optimal levels of active ingredients for REAL RESULTS. She believed in going beyond the minimum requirements set by the industry, pushing boundaries to deliver skincare that JUST GOT REAL.