VIXIN Beauty Announces Partnership With The Australian Women’s Weekly’s First Podcast Love Stories
VIXIN Beauty is proud to be the founding partner for Love Stories, The Australian Women’s Weekly’s first ever podcast series. This collaboration marks a significant milestone in how The Weekly connects with its audience and reflects VIXIN’s commitment to authentic storytelling and self connection.
You can read the full Marketing-Interactive article here:
A New Chapter in Australian Media
The Australian Women’s Weekly has launched Love Stories as its first video-led podcast, expanding its presence across digital platforms, cookbooks, events, magazines and social media. Hosted by deputy editor Tiffany Dunk, the series explores connection in all its forms romantic partnerships, friendships, family ties, community bonds and self love.
This format builds on The Weekly’s legacy of storytelling that resonates deeply with Australian women and bridges generations of readers and listeners.
Why This Partnership Matters
Love Stories is built around candid conversations about how we choose each other and how we choose ourselves. That theme aligns perfectly with the mission of VIXIN Beauty, a brand created to help women feel confident, supported and seen in an industry that too often prioritises superficial narratives over depth and self worth.
Partnering with The Weekly gives VIXIN an opportunity to support real, meaningful storytelling and reach a loyal female audience with messages about self care, connection and emotional wellbeing.
Founding Partner Role
Commercially, Love Stories launches with VIXIN Beauty as the founding partner. This collaboration highlights the strategic alignment between two trusted Australian voices with shared values: emotional honesty, community and the celebration of lived experience.
In the official launch, VIXIN founder Charmaine Caldwell said, “Love Stories is ultimately about connection, and that is something deeply personal to me. Vixin was born from wanting women to feel confident, cared for and respected in an industry where that isn’t always the case. The Australian Women’s Weekly is a trusted voice for women, and partnering with them allows us to support conversations that celebrate real experiences, real relationships and the importance of self care in every sense of the word.”
Expanding Reach
According to recent Roy Morgan data, The Australian Women’s Weekly reaches over 1.66 million Australians monthly across platforms. Love Stories is now available for download on iHeart and wherever you get your podcasts, with new episodes releasing weekly.
This partnership places VIXIN Beauty at the heart of culturally relevant content and extends its impact beyond skincare into conversations that matter.
What This Means for VIXIN
This collaboration is more than brand visibility. It represents shared purpose, exploring what it means to choose ourselves, to nurture connection and to support women in their journeys through life, relationships and self relationship.
Being part of this Australian first podcast series is an honour and a marker of where storytelling meets intention.
Love Char 🍎
Written by Charmaine Maree Caldwell
