Why We Chose to Be Certified Australian Made (And Why It Matters More Than You Think)

In this extract from the REAL TALK Audio Series, our CEO Char speaks to why Vixin had to be Australian made.  

Why We Chose to Be Certified Australian Made (And Why It Matters More Than You Think)

At VIXIN Beauty, we proudly wear the green and gold kangaroo. Not because it's trendy or tokenistic—but because it means something. In an industry flooded with offshore fillers, mass-produced formulas, and misleading claims, the Australian Made certification is our badge of honour. It’s our way of saying: we back quality, honesty, and homegrown integrity.

Why We Chose Certification

We didn’t just print “Made in Australia” and call it a day. We went through the official Australian Made Campaign certification process because we believe you deserve to know exactly where your skincare is created—and why that matters. It’s not just about geography. It’s about accountability. When you see that certified logo, you can be sure our products are genuinely made on Australian soil—ethically, safely, and responsibly.

We choose to manufacture here because we know who’s making our formulas, we know the quality of the ingredients, and we know it’s being done right.

The Stats That Might Surprise You

You may not realise the full impact of choosing Australian Made—but here’s the truth:

• 93% of Australians prefer to buy Australian Made when given the choice.

• If every household spent just $10 more per week on Australian Made products, it would inject an additional $4.8 to $5.6 billion into the national economy every year.

• That small change alone could create 9,500 to 10,000 new jobs annually.

• Australian manufacturing supports about 10 full-time jobs for every $1 million in production output.

• Most beauty brands stocked in Australia aren’t actually made here—they’re imported and rebranded, often with minimal transparency.

• More than 70% of consumers admit they often can’t tell what’s truly Australian Made because of confusing or deceptive packaging.

At VIXIN, we don’t play that game. We’re loud and proud about where we come from—because it matters.

Why It Matters to You

When you support VIXIN, you’re not just giving your skin real results—you’re backing local jobs, Aussie families, and our national economy. Every product you buy helps keep skilled manufacturing alive, supports ethical business, and fuels the future of Australian innovation.

We didn’t start VIXIN to be just another beauty brand. We started it to make a difference—to create powerful skincare that actually works and gives back to the place we call home.

Australian Made. Certified. Real skincare. Real results.
And we’re damn proud of it.