VIXIN was built with one mission: to give back.

WHY I BUILT VIXIN,  A LOVE LETTER TO THE ONES IN THE FIGHT
From Charmaine, Founder, Creator, and CEO of VIXIN Beauty

This brand didn’t start in a boardroom. It wasn’t born out of trends or profit forecasts.
VIXIN was built with one mission: to give back. To serve. To heal. To wrap care around the people who need it most especially those in the fight of their lives.

From the very beginning, I knew that if I ever created something, it had to mean something. And VIXIN became my vehicle for that mission.

For over eight years, we’ve been an official partner of Bowel Cancer Australia, a cause that sits deep in my heart. This isn’t a tick-box charity badge. This is part of our DNA. Because behind every product we make, behind every decision, is a bigger purpose: to stand beside the cancer community and say you’re not alone.

OUR HEART IS IN OUR INGREDIENTS

When you're going through cancer treatment, your skin isn’t just sensitive, it's under siege.

Chemo, radiation, stress, they strip the skin’s ability to protect itself.
That’s why so many cancer patients are told to stop using mainstream skincare. The chemicals, the fragrances, the actives, they’re too much. Too harsh. Too risky.

That’s where VIXIN is different. This was never about beauty hype.
It’s about safety. Efficacy. Respecting the body at its most vulnerable.

We formulate with:

• No retinol. No synthetic fragrance. No hormone disruptors.

• Plant-based, clinically backed alternatives like RetinART®, Centella, Green Coffee, biotech marine extracts, and barrier-repairing lipids.

• Aquaporin activators that help skin hold onto water at the cellular level — because moisture is medicine.

• Clean, cruelty-free, Australian-made care — tested on real people, never animals.

Every single ingredient is handpicked to nourish, not strip. To support, not override.
That’s why even oncologists — like the one at Peter MacCallum Cancer Centre — are telling patients to stop using the big names and switch to VIXIN.
That’s not something we paid for. That’s trust, earned through integrity.

KINDNESS IS OUR CURRENCY

But giving back doesn’t stop at the formula. That’s why we created Kindness Krates, care packages filled with full-size VIXIN products, gifted directly to people battling cancer and the incredible carers who support them.

We don’t do this for show. We do it because we see you. Because we know what this fight looks like — physically, emotionally, financially.

Because if we can give even one person a moment of relief, a second of feeling pampered, seen, or just a break from hospital-grade harshness… then that’s everything.

We send them to hospitals, to homes, to chemo wards. Quietly. Consistently. With love.

THIS IS MORE THAN SKINCARE. THIS IS MY SOUL.

VIXIN was always about people.
Not perfect skin.
Not algorithms.
Not million-dollar influencer deals.

It’s about making something that matters. A product that doesn’t just sit on your bathroom shelf, but becomes part of your healing. A brand that puts money back into the community, not into the pockets of pharmaceutical giants.

It’s about making real, science-backed, safe skincare for people in the rawest, realest chapters of their lives. And doing it with fierce love, radical care, and a zero-compromise policy on quality.

TO THE ONES FIGHTING:

You are the reason we do this.
You are not forgotten in our labs. You are not an afterthought on our labels.
You are the centre of every formula, every donation, every ounce of heart we pour into this brand.

We honour you. We believe in your strength. And we’re in your corner — always.

With every Kindness Krate.
With every dollar donated.
With every ingredient that puts care over cost.

This is VIXIN.
This is me.
And this is what it means to give a damn.

With all my love and fire,
Char x
Founder, CEO, and forever your biggest cheerleader