Jul 3, 2025

VIXIN REAL TALK Audio Series Full Episode 1.

“Skincare just got REAL” isn’t just a tag line, it’s a company mission. In our premiere episode of Real Talk: The Audio Series, Vixin’s Head of Brand Emma sits down with founder and CEO Charmaine Caldwell for a passionate and unfiltered conversation that pulls back the curtain on the beauty industry.

This hour-long episode is more than just a brand origin story. It’s a behind-the-scenes revelation, a product deep-dive, and an unapologetic call for accountability in skincare.

Here’s what you’ll hear in this episode:

The Origin Story: Why Vixin Was Born

Charmaine shares the raw and personal inspiration behind launching Vixin. Her background in media exposed her to the misleading tactics of the beauty industry "close enough to legal" ingredient sourcing, deceptive advertising, and astronomical markups for ineffective products. What followed was her mission to build Australia’s first ethical all-in-one skincare brand made with Plant Stem Cell Technology without the shortcuts.

The Dark Side of Skincare: What They Don’t Want You to Know

Brace yourself. Charmaine pulls no punches discussing:

The dangers of mass-manufactured skincare made in China
How skincare trends are being irresponsibly marketed to minors including the growing “Sephora Kids” controversy
The toxic ingredients still legally allowed in many “natural” products
Why she’ll never include certain industry-standard fillers in any Vixin formula

Every Vixin Product, Explained

Ever wondered what makes Vixin different? Charmaine walks through the entire Vixin skincare range, detailing:

How our Apple Stem Cell formula works (and why it’s 3x more effective)
Why less is more: real results in just one step
What makes Vixin safe for sensitive skin, mature skin, and ethical shoppers alike

Global Legislation You Should Know

Get an insider update on the cosmetic regulatory shifts happening in Europe and the US from banned ingredients to tightening clean beauty standards. Charmaine explains how Vixin is not just compliant, but ahead of the curve. She also discusses why being Australian made is non-negotiable for Vixin because Australia upholds some of the strictest consumer safety regulations in the world. From banned toxins to mandatory labelling, local manufacturing gives customers peace of mind. Despite the higher production costs, Charmaine was adamant: Vixin had to be made on home soil to maintain integrity, safety, and full control over what goes into every jar.