The deception behind "Cruelty Free" Skincare

The deception behind "Cruelty Free" Skincare


Founder and Owner of Vixin Beauty

In the ever-evolving world of skincare and beauty, consumers are becoming increasingly conscientious about the products they use. The demand for cruelty-free options has grown exponentially, with more and more individuals seeking brands that align with their ethical values. But can you trust their claims? 

At Vixin, we not only understand this shift in consumer preferences but also take a bold and unwavering stand against deceptive practices that compromise the principles of true cruelty-free skincare.

Look beyond mere claims icons and hastags  

While many skincare brands boast about their cruelty-free status, the reality often falls short of the claims. Some brands claim to avoid animal testing in their manufacturing process but compromise their values by distributing to countries where animal testing is mandatory for product approval. This double standard undermines the essence of being cruelty-free, revealing a gap between words and actions.

Mass Market Greed

In the pursuit of global dominance and mass-market success, some skincare brands succumb to the pressure of distributing into profitable countries such as China with mandatory animal testing regulations. At Vixin, we refuse to compromise our values for the sake of mass-market greed. Our commitment to animal rights takes precedence over short-term profit gains, ensuring that every product we offer is a testament to our dedication to true cruelty-free skincare.

Even though there has been some changes to the Animal Testing regulations in 2021 in China, the loop holes are deceptive allowing most "non special use" skincare, hair care and cosmetics to slip through the cracks. If the product you are using is being sold on retail shelves in China, there is a high chance animals were tested with it. 

Vixin's distinctive pledge for a cruelty free skincare range

Vixin stands apart from the crowd by taking a distinctive and uncompromising approach to cruelty-free skincare. Our commitment goes beyond mere claims, as we pledge never to place our skincare products on shelves in countries where compulsory animal testing is required for exportation. We understand that true cruelty-free practices involve a holistic approach, ensuring that our values remain intact from manufacturing to retail. 

In an industry where claims can be misleading, Vixin believes in the power of ethics. Our commitment to cruelty-free skincare is not a marketing gimmick; it's a genuine promise to our customers. By choosing Vixin, you're not just selecting a skincare product – you're supporting a brand that values transparency, ethical practices, and the well-being of animals. 

How can you tell if a skincare company is truly 'cruelty free' ? 

It's rare skincare manufacturers will give you authentic access behind the scenes. So always look for the product range who endorse a 'Direct-to-Customer' distribution model. Meaning they only sell direct to the consumer in countries where mandatory animal testing is  applicable. 

As the founder of Vixin I vowed to to bypass traditional retail channels in these regions to ensure that our products reach consumers without compromising our principles. This approach allows us to maintain control over our distribution and guarantee that Vixin remains true to its ethos.

Ethics Behind the Scenes

Vixin's commitment to cruelty-free skincare isn't just about the end product – it's about aligning our values behind the scenes. From the sourcing of ingredients to the manufacturing process and distribution strategy, every step is carefully curated to reflect our dedication to ethical practices. This holistic approach sets Vixin apart as a brand that not only talks the talk but walks the walk. 

In a world inundated with skincare brands making claims of cruelty-free practices, Vixin stands on its certified merits. Our commitment goes beyond rhetoric, taking a firm stance against compromising values for mass-market success. When you choose Vixin, you're not just choosing a skincare product – you're supporting a brand that prioritizes honesty, transparency, and unwavering dedication to cruelty-free skincare.


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