VIXIN CAREERS
We are Hiring.
Join the Vixin Team
CHAR, CHIEF VIXIN
Founder and Owner of Vixin Beauty
Freelance, Contract or Employment full time role.
Gold Coast Based or Remote/WFH for the right Superstar.
ARE YOU A BRAND & DIGITAL MARKETING SUPERSTAR?
We are seeking a skilled and dynamic Brand and Digital Marketer to join our team at Vixin Beauty. The ideal candidate will be passionate about social media, content creation, and digital marketing strategies that drive engagement and growth in the beauty and skincare sector.
You will be responsible for managing multiple social media platforms, creating captivating brand lead content, and executing email and SMS campaigns to boost our brand's presence and ecommerce B2C. This full-time role is crucial in ensuring that our digital marketing efforts are cohesive, innovative, and results-driven.
Key Responsibilities
Brand Management: Develop and maintain a clear and consistent brand voice across all digital platforms and marketing channels and assets.
Work closely with the Director to ensure brand guidelines are reflected in all content, communications, and campaigns.
Drive brand awareness initiatives, ensuring the brand's image and messaging resonate with target audiences.
Content Creation & Social Media Management: Develop, schedule, and post daily content on Instagram, Facebook, and TikTok using Canva templates, ensuring timely and consistent brand messaging.
Collaborate with the Director to create engaging reels and original content that enhances brand visibility and aligns with marketing goals.
Manage social media account growth with a focus on organic engagement, maintaining a consistent brand voice and visual identity across all platforms.
Performance Optimization & Analytics: Analyze and optimize social media performance using data-driven insights to improve engagement, increase followers, and expand overall reach.
Use A/B testing, segmentation, and personalized content to improve open rates, click-through rates, and conversions for email and SMS campaigns.
Regularly report on key metrics and adjust strategies to maximize results.
Email & SMS Campaigns: Design, manage, and send weekly email campaigns through Klaviyo, coordinating SMS marketing efforts to complement and enhance campaign performance.
Optimize email and SMS campaigns through testing and data-driven decision-making.
Paid Advertising Management: Manage Meta Ads (Facebook/Instagram) with targeted strategies to increase reach, engagement, and conversion rates.
Oversee Google Ads campaigns, focusing on campaign creation, budget optimization, and performance analysis to maximize ROI.
Qualifications: Experience: Minimum 4.5 years of proven experience in digital marketing, with a strong emphasis on social media content creation, email marketing, and paid advertising.
Technical Skills: Proficiency in Canva for content creation with a strong eye for design and attention to detail. Experience using Klaviyo or similar email marketing platforms. Strong understanding of Meta Ads Manager and Google Ads, with a successful track record of running paid campaigns.
Analytical & Communication Skills: Strong analytical skills with the ability to interpret data and provide actionable insights to improve performance. Excellent written and verbal communication skills, with the ability to adapt messaging for different platforms and audiences.
Collaboration & Adaptability: Ability to work collaboratively with remote teams and adapt to evolving project requirements and market trends. If you are a proactive, creative thinker who thrives in a fast-paced environment who loves lifestyle and beauty industries, and you're ready to take the next step in your digital marketing career, we'd love to hear from you!
